UFC

The Ultimate Fighting Championship (UFC) is the largest mixed martial arts promotion company in the world, featuring many of the top-ranked fighters in the sport. Based in the United States, the UFC produces events worldwide.

Objectives

To support the UFC’s debut event in Poland and raise awareness of the brand across Europe.

Plan and deliver PR & media activities in the UK and Poland, with an aim to reach new audiences. 

Campaign

We were able to secure collaboration between athletes and some of the best Polish bloggers, as well as creating media partnerships between the UFC and Polish national newspapers and radio.

In terms of events, we planned and delivered a successful “Champion belt tour - Joanna Jedrzejczyk” in Poland, and a “Champions’ Homecoming - Joanna Jedrzejczyk” after the UFC Fight Night Berlin. As follow-ups to these events we organised fan activities and media days for the UFC fighters in Poland.

Results

As well as supporting the UFC’s debut event in Poland, we planned and delivered successful follow-up events in Krakow, Berlin, Glasgow, Dublin, London, Zagreb and Rotterdam. Articles and press coverage for the UFC was also secured in some of the biggest Polish media outlets, including Polsat, Przeglad Sportowy, Eurosport, Superstacja TV, TVP, TVN, Polskie Radio, RMF FM, Super Express, Fakt. As a result, the UFC is now covered regularly by more media outlets in Poland than ever before.

Our work for the UFC is ongoing.