The Polish Bakery was founded in 2003 and is the oldest Polish bakery in the UK. They make their bread the traditional Polish way, and take great pride in the quality of their products. 

 

Objectives  

After numerous successful campaigns for the Polish community in the United Kingdom, our goal was to allow the company to reach the British audience with its products. In order to do so, we had to achieve high publicity in the mass media and bring the brand directly to its new potential customers.

 

Campaign

We organised a high-profile launch party, held in Icetank, a posh venue in the heart of Covent Garden. As we aimed to introduce the brand to Britons, we invited and secured the attendance of UK’s top bloggers, celebrities and press. We then managed the event on-site throughout the day to  ensure its success.

 

Results

The party saw tremendous attendance, as we hosted many VIPs and influencers. Stories of our event were published in numerous newspapers with a national, multi-million coverage, including Daily Mail, Mail Online, The Sun, Ok Magazine and Mirror. Consequently, potential customers from all over the country heard about The Polish Bakery brand and its offering.