The Polish Bakery was founded in 2003 and is the oldest Polish bakery in the UK. They make their bread the traditional Polish way, and take great pride in the quality of their products. 

 

Objectives  

After numerous successful campaigns for the Polish community in the United Kingdom, our goal was to allow the company to reach the British audience. In order to do so, we had to achieve high publicity in the mass media and bring the brand directly to its new potential customers.

 

Campaign

We organised a high-profile Christmas party aimed at Londoners, inviting celebrities, top bloggers and press. The event was held in Polish Heart Club, a prestigious venue in South Kensington, acclaimed for its long-standing promotion of Polish culture. We saw to the success of the party, managing it on-site throughout the entire day.

 

Results

The party turned out to be a bit hit: the attendance of VIPs and influencers was tremendous, and included names such as Lizzie Cundy, Sabrina Chakici and Lady Nadia Essex. This resulted in high publicity throughout the media: the event was written about in numerous national newspapers, such as The Sunday Times, Daily Mail, Mail Online, The Sun, Reveal, and Mirror. In the wake of it, The Polish Bakery brand was introduced to millions of potential customers across the entire United Kingdom.

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