The Polish Bakery was founded in 2003 and is the oldest Polish bakery in the UK. They make their bread the traditional Polish way, and take great pride in the quality of their products. 

 

Objectives  

As The Polish Bakery was introducing chia bread, the newest addition to its product line, our goal was to make sure it would be an instant success: that potential customers would know it was available, and would receive a compelling incentive to try it out.

 

Campaign

We reached out to the top influencers, sending the new product to renowned and popular bloggers, and encouraging them to review it and post about it on their online channels.

 

Results

Over 60 bloggers with substantial reach, including reputable foodies, tested the product and published their feedback on their blogs and Social Media channels, such as Facebook, Instagram and Snapchat. As a result, millions of their followers were exposed to The Polish Bakery brand and heard positive opinions on the product as it was launched in stores.

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