Stonegate Pubs Company came into being in 2010 when private equity group TDR Capital, the majority stakeholder, acquired from Mitchells & Butlers an estate of 333 pubs throughout the UK. In June 2011 Stonegate merged with Town & City Pub Company, creating the largest privately held pub operator in the UK, whilst also acquiring the Slug and Lettuce and Yates brands in the process.

 

Objectives

Open and manage social media accounts, alongside managing and updating their website on a daily basis, with the aim of ultimately increasing the number of customers.

 

Campaign

We organised a range of events to target different audiences — from student nights, fresher’s fairs, Summer Slam parties to Wrestlemania events and business networking lunches. Through the years we have worked to create many valuable, long-term relationships between customers and the pubs.

 

Results

We have been working with Stonegate Pubs since October 2011, making them one of our oldest clients. In this time we have been managing and organising events, managing online presence, as well as preparing marketing and PR plans. In this time, our client has received many nominations and won prestigious awards, such as the ’BT Sport Great British Pub Awards’.