PEA is a nonprofit organisation set up in October 2009 to support adaptation and integration of Poles in the UK. Their aim is to empower communities and improve the lives of Poles in the UK by offering different forms of support, information and personal development. They also help nurture a positive environment for integration and community cohesion through art, culture and mutual understanding.

 

Objectives

To promote and publicise individual projects organised by the Polish Expats Association in Birmingham.

 

Projects we were involved in included the Polish Film Festival, supported by the Birmingham City Council, and the Conversio Art Exhibition held in Centrala, Birmingham.

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Campaign 

We planned a comprehensive media strategy over a period of two months, working closely with the CEO of the PEA to ensure that the organisation was happy with the published articles. 

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Results 

The media campaign was very successful, with 50 pieces of coverage achieved in two months across the national, regional, online and consumer media, as well as tweets from various journalists and bloggers.