NATIONAL REALITY TV AWARDS

National Reality TV Awards is the world’s oldest and largest reality TV awards ceremony, organised annually in Europe, North America and South America. Throughout the five years of its existence, it has been broadcasted to over 20 million viewers worldwide.

 

Objectives 

Our goal was to secured a mutually beneficial deal between National Reality TV Awards and The Polish Bakery, a UK-based Polish company manufacturing traditional bread and providing their products to both the immigrants from Poland and local Britons.

 

Campaign

We recruited The Polish Bakery as one of the sponsors for the ceremony in 2015. 

 

Results

The sponsorship deal was among among the factors that determined the huge success of the event. Throughout the ceremony, millions of viewers were exposed to The Polish Bakery name, which significantly increased its awareness and allowed it to reach new potential customers across the entire United Kingdom.

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