Lycamobile is a mobile virtual network operator operating in 21 countries worldwide. The bulk of Lycamobile revenue is claimed to be generated from Lycamobile's SIM products.

 

Objectives

Promote the brand to Polish and Lebanese community at various events across the UK. 

 

Campaign

We prepared a tailored strategy for the client and negotiated the sponsorship deals for two biggest festivals in central London where our client’s target audience was present.

 

Results

The events, where sponsorship was secured, ware attended by 30,000 people and our client’s branding was clearly visible to the attendees. Representatives from LycaMobile had a chance to talk to potential clients and introduce their services.