Erdington Welcome Centre is a Birmingham-based organisation, whose main goal is to provide complex, free of charge support and advice to Polish communities living in the area. Its mission is to raise the standards of living for Polish immigrants, to minimise the cultural barriers they face and help, and to improve their integration with the society.

 

Objectives

Our goal was to promote the 2016 launch of the Centre across all relevant media and to ensure its overall success. 

 

Campaign

We secured press coverage for the event and landed sponsorship deals. 

 

Results

The launch of the Welcome Centre prove to be a huge success. It was officially opened by Lord Mayor of Birmingham Ray Hassell, and hosted both British and Polish politicians and activists. We achieved numerous publications in the prominent Polish media, including TVP and Goniec.

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